What to consider when conducting an agency review
Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver more with less, agencies are often one of the first costs to be reviewed.
Regional divide: Should brands choose their agency based on location?
Grace GollaschDo brands have a blindspot when it comes to choosing London-based agencies over talent outside the capital?
How does the fractional CMO role impact agency relationships?
Grace GollaschThe decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this impact trust, communication and long-term brand building efforts with agency partners?
Currys on why a ‘one gang’ mentality fuels strong agency relationships
Grace GollaschWith a partnership spanning over a decade, Currys and AMV BBDO discuss how trust is formed by working towards a “common ambition”.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.