After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social media marketing in 2026.
From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over the coming year.
The job market hasn’t been kind to marketers in recent years, but is it set to improve in 2026?
From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ‘fair-trade’ data, we outline the key trends on the horizon for B2B marketers in 2026.
With low GDP and lacklustre consumer confidence forecast, marketers will have to start small, spend wisely and lean on the power of incremental innovation to drive growth in 2026.
Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.
From the rise of agentic AI to the changing face of search, the impact of technology on marketing will be even more pronounced in 2026.