‘A key lever for growth’: MND Association on its ‘fast forward’ rebrand
Amrit VirdiFollowing the charity’s first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become “unapologetically out there”.
Cancer Research UK taps Simplyhealth for top marketer role
Amrit VirdiFormer Simplyhealth chief customer officer Claudia Nicholls will succeed Philip Almond as executive director of marketing.
How Dry January became one of Britain’s most enduring behaviour-change campaigns
Josh StephensonThe annual initiative from Alcohol Change UK has endured because of its roots in behavioural science and a consistent message.
‘Big brand behaviour’: Inside People’s Postcode Lottery’s move into ad-funded programming
Grace GollaschConsidered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s biggest ever ad-funded series.
‘Cultural humility’: Macmillan on ‘setting a new benchmark’ for inclusive marketing
Amrit VirdiMacmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration in 2026.
‘Deeply personal service’: How one brand is challenging perceptions of live-in care
Grace GollaschThe Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally been marketed.
‘Friendship meets partnership’: B&M and Bauer on evolving ‘Mission Christmas’
Amrit VirdiB&M and Cash For Kids are tapping into influencers, directional signage and the power of radio to take their 12-year tie-up to new heights.
‘A fresh opportunity’: Charities on the rule change set to drive a ‘£290m donation uptick’
Amrit VirdiCharities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.
‘Success is not having to exist anymore’: Inside the evolution of Sport England’s ‘This Girl Can’ initiative
Grace GollaschA decade after This Girl Can first launched, marketing director Kate Dale reflects on how the campaign has evolved to be more representative, the role of TV in attracting “hard-to-reach” audiences and the importance of inclusivity behind the camera.
British Heart Foundation credits marketing with driving ‘record breaking’ fundraising
Molly InnesThe charity reported its highest ever income from legacy donations and fundraising this year.
Former Boots CMO Pete Markey to join Cancer Research UK
Niamh CarrollPete Markey will succeed Philip Almond as the charity’s top marketer at the end of this year.
‘Baked into the strategy’: Charities on the ‘demonstrable impact’ of influencer marketing
Amrit VirdiTo keep up with evolving media landscapes, charities are increasingly teaming up with creators to unlock reach and fundraising potential.
Corporate-NGO tie-ups lean into AI as language becomes ‘quieter’ around ESG
Amrit VirdiNon-profits and corporates look to AI to solve “deeper problems”, as brands become “quieter in their language” around environmental, social and governance issues.
Cancer Research UK’s Philip Almond on legacy, lessons and long-lasting brands
Amrit VirdiAfter announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning roles at Diageo, Burger King and the BBC.
Cancer Research UK marketing director Philip Almond to step down
Amrit VirdiCancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May 2026.