The Week in Tech: Apple turns to Google to fix AI woes and Meta cuts VR division
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Apple’s strange product launch and TikTok enters podcasting
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Apple’s baffling rebrand and OpenAI embraces smut
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Apple holds firm on data privacy and VW’s subscription offer
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘The human touch is our superpower’: Apple on why AI won’t replace creativity
Molly InnesIt’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing boss Tor Myhren.
The Week in Tech: Apple keeps schtum on AI while Spotify goes large
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Apple beats Amazon and Google to reclaim title of world’s most valuable brand
Molly InnesApple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
The future of marketing careers? Marketing, data, tech and digital in harmony
Colin LewisAfter a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
Amazon retains crown as world’s most valuable brand
Matt BarkerAmazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
Apple’s Tim Cook: Business cannot turn a blind eye to data exploitation
Charlotte RogersApple CEO Tim Cook is calling for the reform of businesses that rely on misleading users, harvesting data and perpetuating extremism in order to avert a “social catastrophe”.
The Apple Card fiasco is a brand risk – but not a very big one
Mark RitsonApple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim.
Recommended reading: Tangoing tigers and streaming subscriptions
Matt BarkerMarketing Week reviews the latest books and blogs for marketers.
Relevancy and responsiveness: The secrets to successful brand growth
Matt BarkerMaintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.