The Week in Tech: Apple turns to Google to fix AI woes and Meta cuts VR division
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘It’s demoralising’: Meta’s CMO on retiring the term ‘performance marketing’
Grace GollaschMeta CMO Alex Schultz discusses his unique career path, retiring the ‘performance versus brand’ debate and why finance is “more powerful” than marketing.
The Week in Tech: Meta unveils its AI glasses play and Fiverr lays off 30% of staff
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Meta claims new tech ‘redefining’ advertising as an ‘AI agent’
Amrit VirdiCEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.
The Week in Tech: Zuckerberg takes the stand and Sony hikes prices
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Grace GollaschAdvertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.
How will Meta’s new targeting rules impact marketers?
Niamh CarrollMeta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
Social media ad spend drops for the first time
Niamh CarrollThe sharp decline in spend in the second half of 2022 coincided with social media companies such as Meta and Snap reporting declining demand from advertisers.
Elon Musk takes over Twitter amid a challenging market for digital advertising
Niamh CarrollMusk’s acquisition of Twitter comes as Meta, Google and Snap all report a slowdown in their advertising businesses, with demand waning due to the difficult macroeconomic environment.
You can’t beat TikTok by becoming its clone
Mark RitsonOur marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Meta promises ad ecosystem relying on ‘less data’ in privacy push
Manny PhamMeta is pledging to give users greater control over how their data is used to target ads, as the social media giant calls for an industry-wide response to regain consumer trust.
Test to impress: How brands are uncovering surprising insights about where their sales come from
Sean HargaveMarketers are being urged to look beyond last click modelling and run trials to establish their most effective channel mix in driving incremental sales.
Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?
Mark RitsonOur marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed.
Facebook rebrands to Meta as virtual worlds become ‘new North Star’
Charlotte RogersAdmitting the previous brand name was too “tightly linked” to one product, CEO Mark Zuckerberg wants his business to become “metaverse first, not Facebook first” in a bid to graduate from social media to virtual worlds.
Trust in brands is illusory, just look at Facebook’s continued growth
Mark RitsonFacebook repeatedly ranks low in consumer trust surveys, yet user growth continues, revealing the idea of trust in brands as anthropomorphic nonsense.