The Week in Tech: Apple turns to Google to fix AI woes and Meta cuts VR division
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The new Search mindset: What CMOs need to thrive in the age of AI
Marketing Week PartnerAs AI transforms how audiences search and brands connect, Scott Sinclair, head of Search at Google, explains to Marketing Week why the next generation of marketing leaders will be defined not by how much they automate, but by how intelligently they orchestrate strategy, creativity and technology.
Google: Creator content needs to be ‘consistent’ with product
Amrit VirdiGoogle has developed a “P score” to assess different criteria when selecting creators, based on content style and their understanding of the product story.
UK creators ‘champion’ impact after delivering £2.2bn to UK economy
Amrit VirdiThe new dedicated All-Party Parliamentary Group for creators seeks to increase dialogue between influencers and policymakers.
The Week in Tech: Amazon Fresh to shut down and Google ad tech remedies
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Google gets off lightly and Amazon’s ads strategy
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Why Google could become the next big demise story
Andrew HollandWhile Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to figure out where it fits into this new reality or face the consequences.
The Week in Tech: A paid search upheaval and LinkedIn’s AI flop
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Google upends search and a once in a decade opportunity
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
What next for marketers as Google ditches opt-out for third-party cookies?
Grace GollaschIn the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option for users.
The Week in Tech: Samsung in ‘do or die’ situation and Google’s record acquisition
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Google investigated by UK watchdog over impact of search advertising dominance
Grace GollaschWith over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, the CMA is investigating whether its search dominance impacts advertisers and consumers.
Google on why brands should stop fixating on an ‘AI strategy’
Charlotte RogersForget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca Dervisoglu.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.
Google: Brand advertising push fuelling YouTube growth
Matthew ValentineBrand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.