‘Obsessed by behaviour’: Inside No7’s ‘one search’ approach
The beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search behaviour.
AI search is going to change marketing… are you prepared?
Andrew HollandThe advent of AI search is going to cause headaches for Google – and change the balance of power from performance marketing back to brand.
Almost half of marketers ‘already using’ AI for market research
Matthew ValentineNew Marketing Week data finds widescale use of AI across various areas relating to effectiveness, with uptake amongst B2C firms and large businesses far higher.
Google must adapt to a world where search engines are legacy technology
Mark RitsonGoogle owner Alphabet has so far failed to demonstrate its readiness for an AI-driven future, where its mission and established products could become redundant.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.