Marketoonist on marketing budget cuts
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Forget about empathetic emails and start making your brand money
Mark RitsonMarketers deal with crises through communications, but it is through product, price and distribution that we can make most difference to customers and keep the economy moving.
What makes winning brands grow?
Steve HemsleyFrom marketing investment to key KPIs, ‘winning’ brands – those that have seen revenue rise – share a number common characteristics when it comes to driving growth.
Marketoonist on decision paralysis
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Time to be heard’: Norwegian Cruise Line on ’embracing’ its history and disrupting a category
Grace GollaschNorwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses humour and nostalgia to cut through category sameness and reposition the brand around freedom and flexibility rather than features.
‘Dehumanised’: How ‘out of date’ workplaces are harming mental health
Charlotte RogersFrom wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.
Unilever CEO claims era of ‘corporate big brand’ ads is over
Niamh CarrollThe time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
The Warehouse CMO’s pause on ad spend isn’t reckless, it’s marketing leadership
Thomas BartaThe New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all marketers should follow closely.