Marketoonist on virtual collaboration
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Majority of marketers delaying campaigns as coronavirus fears escalate
Charlotte RogersAs the Covid-19 outbreak continues to cause global uncertainty, UK marketers are delaying campaigns, reviewing budgets and pausing product launches.
Marketers fear remote working will ‘compromise’ their brands during coronavirus crisis
Charlotte RogersMarketers are concerned that working remotely during the global Covid-19 outbreak could compromise their businesses and intrude on their personal lives.
Coronavirus, B2B, Direct Line: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I will analyse the key stories of the week, offering you my personal take on what they mean for you, your job and the industry. From the impact of the coronavirus, to the future of loyalty and a deep dive into B2B marketing, it’s been quite the week on Marketingweek.com. Here is my take.
‘Real, raw, risky’: MotoGP’s top marketer on building a brand with ‘cultural relevance’
Emily ManockMotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.
ISBA launches guidance on how brands can approach proprietary media
Grace GollaschThe guidance aims to address how brands can approach transparency, governance and effectiveness when using proprietary media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate.
‘More impact, less waste’: Coca-Cola CFO praises impact of marketing ‘transformation’
Niamh CarrollCoca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.
‘A sprawling ecosystem’: How have marketers’ tech stacks got so out of hand?
Josh StephensonFrom outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.