Following widespread reports that X’s AI tool Grok is being used to create sexualised images, the UK’s online safety watchdog will determine whether X has breached legal obligations.
The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety.
Marketers are no strangers to rebrands – so why has the change from Twitter to X being so contentious in the marketing industry? It reveals a gap in thinking between consumers and marketers that is quite telling.
X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about content moderation and brand safety.
Elon Musk’s X adds Nestlé, Abbot Laboratories, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell International as new defendants in the legal filing.
Following Elon Musk’s tweets supporting far-right violence in the UK and a recent antitrust lawsuit against the WFA, X’s reputation continues to decline.
Our marketing columnist on the biggest branding move of the year: Twitter’s sudden transformation into X.
Experts have said there appears to be “no best practice branding logic” behind Twitter’s rebrand, describing it as “all very amateur”.
Musk tweeted at the weekend that Twitter’s ad revenue is down nearly 50%, despite claiming in April “almost all” advertisers had returned to the platform.
The sharp decline in spend in the second half of 2022 coincided with social media companies such as Meta and Snap reporting declining demand from advertisers.
Poor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
There is a perfect pricing case study in the way the new Twitter CEO, Elon Musk, communicated his proposed fee for a ‘blue tick’ on the platform – just do the exact opposite of what he did.
Musk’s acquisition of Twitter comes as Meta, Google and Snap all report a slowdown in their advertising businesses, with demand waning due to the difficult macroeconomic environment.
From debates over transparency and moderation, to what he really means by “freedom of speech”, what does the Tesla CEO’s Twitter takeover mean for brands?
The social media environment can become a safer space for both brands and consumers when people feel secure and confident enough to share their voice.