Allwyn appoints former Logitech marketing boss as chief brand officer

Allwyn has appointed Tatiana Jouanneau as global chief brand officer to lead the “further elevation” of the brand as the company expands its presence across key markets.

Joining on 1 January 2026, Jouanneau will replace David Wheldon, who has held the role temporarily since January.

In a LinkedIn post, Wheldon – who is also president of the World Federation of Advertisers (WFA) – said he had “enjoyed the rollercoaster ride of helping Allwyn get their global brand platform up and running”.

“One year of returning to full time work reminded me of how precious our time is and I now look forward to returning to blissful semi-retirement,” he added.WFA names David Wheldon president for second time

Jouanneau joins from Logitech, where she was chief marketing transformation officer, responsible for end-to-end marketing transformation. She was previously CMO at Duracell and held senior marketing roles across several Procter & Gamble brands.

She led the transformation of Duracell’s marketing division following its 2016 acquisition by Berkshire Hathaway and has led strategic partnerships with Disney, Mattel and Hasbro.

Jouanneau has won seven Cannes Lions for brand-building work and currently serves on the CMO Council’s Europe Board of Advisors.

“I’m honoured to be joining Allwyn at such a dynamic stage in its evolution,” she says. “Over the next few years, Allwyn will continue on its exciting journey of growth, and I am eager to help shape a global brand that connects deeply with players and partners alike.”

The appointment comes as Allwyn continues its international expansion, including plans to acquire a majority stake in PrizePicks in the US and pursue a business combination with OPAP, the Athens-listed national gaming company in which it already holds a controlling interest.

For the three months ending 30 September, the Swiss conglomerate saw group revenue climb 4% year-on-year for a total of €2.2bn (£1.92bn).