The Marketing Week Podcast: Sainsbury’s CMO on the key to effective marketing leadership
Molly InnesMarketing Week’s Marketer of the Year for 2025 shares how he’s steered Sainsbury’s through a period of strong growth.
Sainsbury’s CEO credits marketing investment with driving Christmas ‘outperformance’
Amrit VirdiSainsbury’s won market share for a sixth consecutive Christmas, something its CEO says is down to getting cut through with customers through marketing.
Sainsbury’s pushes ‘personalised value’ as sales see steady rise
Amrit VirdiAs it approaches the golden quarter, Sainsbury’s is building on the value and price perception work it has done throughout the year to bolster strong sales gains.
Sainsbury’s on why the BFG is the ‘perfect vehicle’ for its Christmas brand promise
Amrit VirdiBringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.
Sainsbury’s CMO Mark Given named Marketer of the Year
Marketing Week ReportersThe grocer’s chief technology, data and marketing officer has been awarded the title of Marketer of the Year at the Marketing Week Awards 2025.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Sainsbury’s CMO Mark Given adds technology to expanded remit
Amrit VirdiAssuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the retailer’s sustainability agenda.
Sainsbury’s pushes brand ‘forward’ as market share hits nine-year high
Amrit VirdiSainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest market share since 2016.
Sainsbury’s hails ‘strongest ever value position’ as sales rise
Amrit VirdiDescribing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market” on value.
Sainsbury’s expands CMO role to oversee data and sustainability
Amrit VirdiSainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Strong Christmas and ‘targeted investments’ factor into Sainsbury’s growth
Amrit VirdiSainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Amrit VirdiDespite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price scheme and enhanced retail media.
Sainsbury’s taps into ‘nostalgia and magic’ in Christmas campaign featuring the BFG
Grace GollaschSainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.