The Marketing Week Podcast: Burger King’s ‘labour of love’ to revitalise the Whopper
Marketing Week ReportersIn the latest episode, we speak to Burger King UK and agency partner BBH about their six year mission to build brand love.
Burger King crowned Grand Prix winner at Marketing Week Awards
Marketing Week ReportersBurger King, Specsavers, O2 and Ikea were among the big winners at the 2025 Marketing Week Awards, which also saw Bupa win Team of the Year, and Mother awarded Agency of the Year.
Burger King UK CMO: Challenger mentality will help us deal with new ad rules
Niamh CarrollBurger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force in October.
Burger King claims consistency and ‘compelling value’ driving growth
Niamh CarrollRestaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK despite weak consumer sentiment.
How Burger King ‘hyper-charged’ sales by tapping into a ‘forgotten icon’
Marketing Week ReportersA transformation six years in the making, Burger King’s decision to tap into the “unchanging need” for indulgence helped close the gap on rival McDonald’s.
How Burger King drove sales by ending a decade of ‘Whopper silence’
Marketing Week ReportersDetermined to wake its “sleeping giant”, Burger King’s six-year push to reposition as the ‘Home of Whopper’ grew sales and changed perceptions.
Burger King: ‘When we get the marketing right, we do well’
Grace GollaschSuccess in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter.
Burger King: We won’t ‘overreact’ to softer sales
Niamh CarrollRestaurant Brands International is resisting the temptation to “overreact” in an increasingly promotional environment, despite Burger King’s sales slip.
Former Burger King CMO Fernando Machado on moving into a ‘scrappy’ startup role
Michaela JeffersonSpeaking to Marketing Week, Machado explains how he plans to take his experience marketing some of the world’s biggest brands and use it to drive growth in a plant-based startup.
Burger King reports ‘early positive impacts’ from $150m marcomms boost
Michaela JeffersonBurger King’s plan to fuel US sales growth with increased spend on advertising to improve brand perceptions is paying off, the business claims, as it reports a 5% uplift over its fourth quarter.
Burger King claims refocused marketing effort is ‘resonating’ with consumers
Niamh CarrollThe marketing and digital teams at the fast-food business have been collaborating to drive progress in areas including loyalty and delivery.
What’s the future for innovation in the age of inflation?
Matthew ValentineCould “commercial creativity” be key to surviving record breaking inflation? Burger King and Heineken explain why investing in innovation now will pay off later.
Burger King to ensure ‘more impactful’ advertising with ‘better testing’
Michaela JeffersonBurger King plans to dedicate greater attention to its multibillion-dollar Whopper brand, as the fast food chain cuts low volume products from its menu and pledges to re-focus on its core.
Burger King CMO departs after less than two years
Charlotte RogersEllie Doty is leaving Burger King after less than two years as CMO, during which time she launched the chain’s US loyalty scheme and headed up the company’s first brand overhaul in 20 years.
Burger King sharpens focus on digital for ‘sustainable growth’
Manny PhamBurger King parent company Restaurant Brands International is cutting discount coupons out of its strategy and reinvesting in digital loyalty programmes and media.