How Vue worked with insights to overcome feeling ‘conscious’ about expanding into gaming
Vue brought its senior leadership into the process early and leaned on the expertise of colleagues to launch its gaming proposition.
Abrdn backtracks on controversial rebrand
Amrit VirdiKeen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness” being driven by marketing.
How marketing powered Nintendo UK from 5% to 80% market share in just one year
Josh StephensonIn the mid-noughties, Nintendo was struggling against its competition, but with the launch of the Nintendo DS and Nintendo Wii it opened up new markets, targeted a new audience and changed the industry forever.
‘Money being burned’: Ad industry could lose up £28bn if TV cut from campaigns, study finds
Grace GollaschAccording to analysis by GroupM, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the long term.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.