Morrisons reaffirms focus on ‘value triangle’ amid sales boost
Amrit VirdiGoing into 2026, Morrisons is looking to up its value personalisation to build on Christmas sales growth.
Morrisons pledges to ‘work hard’ despite sales growth
Niamh CarrollDespite “stable” market share figures, Lidl is hot on Morrisons’ heels to become the UK’s fifth biggest supermarket.
Morrisons marketing director departs after two months
Amrit VirdiCurrent group data and media director Matt McLellan will assume responsibility for the retailer’s marketing, customer and data teams.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Asda poaches Morrisons’ top marketer Rachel Eyre
Amrit VirdiNew Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two years after leaving Lidl.
‘The customer is front and centre’: How insights got a seat at the table at Morrisons
Josh StephensonThe insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket prioritises a customer-first mindset.
Morrisons reports strongest quarterly performance since 2021
Amrit VirdiThe retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
Morrisons sticks with ‘iconic’ singing oven gloves for festive campaign
Amrit VirdiAiming to help festive hosts across the country, Morrisons has stuck with its tried and tested oven gloves for Christmas 2024.
Morrisons top marketer to depart business after less than three months in role
Niamh CarrollDarren Blackhurst was appointed to the role of chief customer and marketing officer at the supermarket in March, while Rachel Eyre is on maternity leave
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Morrisons to reward shoppers for buying certain brands more frequently
Niamh CarrollMorrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Morrisons increased marketing spend by a fifth in 2023 despite £1bn loss
Niamh CarrollDespite its parent company posting a pre-tax loss of almost £1bn, the supermarket giant stepped up marketing spend in 2023 in a bid to improve value perceptions.
Morrisons CMO: Aldi and Lidl price match is an ‘effective way’ to communicate value
Niamh CarrollConsumers often “shop around” in the UK supermarket sector, says Morrisons chief customer and marketing officer, Rachel Eyre. The supermarket hopes its price match will “reassure” customers to do more of their shopping with it.
Morrisons follows Asda to launch Aldi and Lidl price match
Niamh CarrollMorrisons becomes the latest supermarket to launch a price match initiative, pledging to match either Aldi or Lidl, depending on which is cheaper.