Asda drops Aldi and Lidl price match scheme
Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after launch.
‘It’s about owning equity’: Asda’s marketing leads on swapping celebs for gnomes this Christmas
Josh StephensonAsda’s new Christmas campaign champions its ceramic gnomes as it looks to build equity in its own characters rather than continue working with celebrities.
‘A category of one’: Asda’s top marketers on its dual price and quality approach
Josh StephensonAsda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
‘This is about the customer’: Asda’s chief customer officer on its price match with Aldi and Lidl
Niamh CarrollAsda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.