Lidl names new chief customer officer
Emily ManockJoining Lidl GB’s board of directors, Louise Weise’s remit sees responsibility for the full customer journey brought under a single leadership role.
Aldi and Lidl hail ‘best-ever’ Christmas sales as turnover exceeds £1bn
Amrit VirdiA focus on value, coupled with demand for premium ranges, helped both Aldi and Lidl exceed £1bn in turnover over the 2025 festive period.
Lidl hails £500m loyalty growth as profits triple
Amrit VirdiBenefitting from £400m in direct switching from competitors, Lidl notched up 38 million more customer visits compared to last year.
Lidl announces major pre-Christmas price push
Amrit VirdiLidl is investing £250m in price to enhance its value proposition in the lead up to Christmas.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Lidl launches TikTok Shop ‘pop-up’ to ‘meet customers directly’
Molly InnesThe supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 “high protein” bundles on the platform.
Lidl to scrap kid-friendly packaging on its ‘least healthy’ products
Amrit VirdiPackaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six months.
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
Lidl emphasises power of sharing in 2024 Christmas ad
Niamh CarrollLidl has opted for an emotional ad that emphasises the true festive spirit of sharing, as it decides against bringing back its brand character from last year’s successful ad.
Lidl promotes internally for new marketing director
Niamh CarrollJoanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Lidl achieves record market share as grocery inflation returns to ‘more normal’ levels
Niamh CarrollThe rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.
Tesco ‘disappointed’ as it loses appeal against Lidl logo ruling
Molly InnesTesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
How ‘unconventional optimism’ helped Lidl go from challenger to ‘British staple’
Marketing Week ReportersFrom TV sponsorships to croissant-shaped QR codes, the supermarket embarked on a five-year mission to democratise quality and overcome the ‘Lidl lag’.
Own-brand premium products drive success for Aldi and Lidl at Christmas
Chris SutcliffeThe UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
Lidl entitled to injunction to stop Tesco using Clubcard logo, court rules
Molly InnesIt could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.