Channel 4 hires former Deliveroo marketing leader to oversee brand marketing
Grace GollaschFormer Deliveroo global brand director Lisa Nash joins Channel 4 as director of brand and content marketing.
Channel 4 launches AI-generated ad service for SMEs
Grace GollaschAs part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service at no cost.
Tesco wins Channel 4’s 2025 Diversity in Advertising award
Grace GollaschEntrants to this year’s awards were challenged to prioritise inclusive design in their advertising for a second year in a row.
‘One door approach’: How Channel 4 plans to ‘cultivate’ closer ties with brands
Grace GollaschChannel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand collaborations across TV, streaming and digital platforms.
Channel 4 report finds stagnation in DEI representation across UK TV ads
Grace GollaschDespite representation across UK ads remaining largely unchanged since 2019, inclusive campaigns are linked to improved brand perceptions and long- and short-term sales uplifts.
Channel 4 CMO: Creator marketing risks ‘brand flattening’
Grace GollaschChannel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term performance tactics increase.
‘Careful and consistent’: Inside Channel 4’s Paralympics pivot
Grace GollaschDespite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.
Channel 4 study finds advertising fails to reflect modern masculinity
Grace GollaschOnly one in four (26%) young men say they regularly see advertising that reflects “the man they want to become”.
Sky, Channel 4 and ITV partner on premium video ad marketplace
Amrit VirdiLaunching next year, the marketplace will allow SMEs to access inventory across all three broadcasters.
Channel 4: Expansion on social platforms ‘non-cannibalistic’ to growth
Grace GollaschThe broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing.
Expedia on why leaving audio out of the media mix is a ‘huge miss’
Amrit VirdiThe travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via audio are not reached by any other channel.
‘Growing sense of agility’: Channel 4’s CMO on transitioning to the C-suite
Grace GollaschAppointed CMO last year after two years as MD at in-house agency 4creative, Katie Jackson is on a mission to align Channel 4’s content and brand marketing strategy.
Channel 4 and Lloyds award four black-owned businesses £600k in TV advertising space
Grace GollaschAs part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, as well as business mentorship.
How Channel 4 flipped the Paralympics script with focus on sporting prowess
Marketing Week ReportersShifting from “inspiration porn” to a celebration of elite sport helped Channel 4 improve public opinion of the Paralympic Games and fuel brand perceptions.
How a strategic reset helped Channel 4 drive ‘genuine societal change’
Marketing Week ReportersThe decision to position the Paralympic Games as the pinnacle of sporting excellence helped Channel 4 deliver a 22% increase in viewership.