Domino’s CEO: Loyalty scheme ‘widens the moat’ on the brand
The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.
Domino’s identifies marketing as ‘core pillar of competitive advantage’ in updated growth plan
Niamh CarrollThe pizza chain has set out a plan to drive “long-term, sustainable growth”, of which marketing investment was identified as a crucial driver.
Domino’s UK CEO mulls acquiring second brand to drive growth
Niamh CarrollCEO Andrew Rennie has suggested the company may look to utilise its capabilities, expertise and franchisees more effectively by acquiring another brand in the UK.
Domino’s prepares for launch of loyalty scheme in the UK
Niamh CarrollDomino’s will roll out a loyalty scheme in the UK next year but CEO Andrew Rennie was keen to stress that it is not a silver bullet solution to driving purchase frequency for the brand.
‘Dehumanised’: How ‘out of date’ workplaces are harming mental health
Charlotte RogersFrom wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.
Unilever CEO claims era of ‘corporate big brand’ ads is over
Niamh CarrollThe time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
The Warehouse CMO’s pause on ad spend isn’t reckless, it’s marketing leadership
Thomas BartaThe New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all marketers should follow closely.
‘Buyer beware’: Brands open up about the ‘skulduggery’ of proprietary media
Grace GollaschWhile some say transparency is improving, as proprietary media becomes more widespread, advertisers share experiences of what has been described as a “murky” practice that, in certain cases, has deteriorated client–agency relationships.