Waitrose takes on the rom-com in star-studded cinematic Christmas ad
Amrit VirdiWaitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its Christmas advert.
‘Forefront of food culture’: Why Waitrose is ‘reimagining’ print
Amrit VirdiVia a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full funnel shopping experience.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Waitrose reveals pudding thief culprit in second part of Christmas campaign
Niamh CarrollThe first part of the mystery has so far garnered 150 million views across channels, making it Waitrose’s “biggest ever Christmas campaign”.
Waitrose aims to keep ‘conversation going’ with two-part Christmas ad
Hannah RashbassWaitrose is doubling down on its commitment to be bolder in its advertising, with an interactive whodunnit style campaign.
‘Crystal clear on growth’: Waitrose on becoming ‘more confident’ in its brand personality
Niamh CarrollWaitrose is utilising a more “confident” communications strategy to bring new shoppers into the brand, says customer director Nathan Ansell.
‘More fun and modern’: Waitrose on its party-focused Christmas ad
Molly InnesFor its first ad with Saatchi and Saatchi, Waitrose is pushing “against the norms” of Christmas advertising, says customer director Nathan Ansell.
Waitrose creates three new roles to bolster marketing team
Niamh CarrollThe new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Molly InnesPrimark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency
Niamh CarrollThe company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.
John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
John Lewis preps revamped member offer as it hires first pan-partnership loyalty lead
Lucy TesserasTesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Waitrose unveils ‘bold’ campaign to promote major price cuts across value range
Michaela JeffersonPrices will be reduced by 14% on average across everyday basics such as carrots, tea and sausages.
Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.