Lucky Saint on its mission to create a ‘daily habit’ as it drives next phase of growth
Lucky Saint wants consumers to see it as more than a substitution for alcoholic beer, and become a beverage relevant to any moment of the day.
Why Lucky Saint is branching out from Dry January
Niamh CarrollPlanning to “break rules and honour traditions”, the alcohol-free beer brand is tapping into the summer of sport as part of a wider year-round push.
‘Mixology and elevated consumption’: How 7up is finding new occasions to drive growth
Niamh Carroll7up is focusing on the consumer trend of mixology and “elevated” soft drinking consumption in pursuit of making the brand more relevant in more occasions.
This Much I Learned: M&S on how consistency is fuelling its transformation
Amrit VirdiM&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation project that led to the retailer being named Marketing Week’s Brand of the Year.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.