Britvic marketing spend up 30% amid ‘best ever’ financial performance
The Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra into marketing.
Soft drinks maker Britvic has reported its “best ever” financial performance in a year where it increased its advertising and promotional spend by almost a third.
The business, which owns brands including Robinsons and Tango, drove volume, revenue and positive price and mix in every quarter of its 2024 financial year, which ended on 30 September. Across the year, revenue increased by 9.5% to £1.90bn.
Total advertising and promotion spend was £20.2m higher year on year – up 30.9% – as Britvic increased investment in its brands. In Great Britain, marketing investment grew at an even higher rate of 35%.
