‘A strategic partnership’: Motorway’s CMO and CFO on the value of transparency
Involving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.
Motorway revamps brand in response to online car market evolving
Jasper BaumannMotorway has unveiled a new campaign and positioning as it looks to communicate how “effortless” it is to sell a car online.
‘Everything is converging’: Motorway on the overlap between marketers and data specialists
Josh StephensonDespite working together for less than a year, Motorway’s CMO Naomi Walkland and director of analytics Elly Evans have moved at pace to bring the functions closer together.
Motorway CFO: Marketing needs to give finance ‘a reason to believe’
Niamh CarrollThe finance department will choose between “this or that” when it comes to investment. Marketers, then, need to make the argument that marketing spend will benefit the business above a different investment.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.