Nestlé CEO: Product and price must be right before investment in advertising
The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases long-term growth.
Unilever increases marketing investment to highest level in over a decade
Niamh CarrollThe consumer goods business is concentrating investment behind its most profitable brands and bigger innovation bets.
‘Growth requires investment’: New Nestlé CEO commits to upping marketing spend
Niamh CarrollThe KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers who are still extremely cost-conscious, its CEO said.
Former marketing boss takes over as CEO of Nestlé
Hannah RashbassLaurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.