Earning the ‘right to invest’: Bloom & Wild on driving growth with ‘guardrails’
Post-pandemic, Bloom & Wild curtailed marketing spend and focused on retention. Now it has returned to investing for growth, but its focus is quality and profit, not growth at any cost.
Bloom & Wild’s CMO says it has earned “a right to be investing for growth” as it looks to appeal to consumers with an expanded product proposition, as well as growing the value of its existing customers.
Founded in 2013, the letterbox flower delivery specialist boomed during the pandemic when customers looked for gifts they didn’t have to venture out of the house to buy.
