Greggs: Brand has been of ‘paramount importance’ to grow during cost of living crisis
Success in the food-to-go sector is driven by being “front of mind” with consumers, CEO Roisin Currie told investors, hailing the strength of the Greggs brand.
‘It’s not rocket science’: Greggs’ top marketer on keeping brand building ‘simple’
Niamh CarrollMaking an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argues that brands should be as aware of what they are not, as what they are.
Nailing value perceptions and owning product: Top brand building lessons from M&S, Greggs and McDonald’s
Michaela JeffersonIn the second feature looking at universal brand building lessons shared by Marketing Week’s five Brand of the Year nominees, we explore customer centricity, value perceptions and product.
Burger King claims consistency and ‘compelling value’ driving growth
Niamh CarrollRestaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK despite weak consumer sentiment.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.