‘Forming, storming, norming’: How marketers can nail team culture
From turning up the dial to tackling the elephant in the room, are clarity, consistency and accountability the hallmarks of a high performing marketing team?
Team culture is precious. At times fragile, culture is the glue that holds businesses together, the substance people fall back on in uncertain times. Clarity, consistency and accountability are, for many, the hallmarks of a highly successful marketing team, anchored on making culture part of everyone’s remit.
This is the opinion of Trainline vice-president of brand and marketing, Jo McClintock. Describing herself as a fan of consistency and “absolute clarity of direction”, she believes the best team cultures have strong foundations based on a genuine sense of who people are and the “best operating rhythms”. Having these values in place helps the team adapt to challenges.
