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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne
The Marketing Academy selects first cohort of global fellows
Niamh CarrollThis is the first time the Marketing Academy has selected a list of global fellows, having consolidated its regional programmes.
Wagamama appoints Lidl and BP marketer as CMO
Niamh CarrollClaire Farrant has joined the restaurant chain as its top marketer, having previously worked at BP, Lidl and Morrisons.
X’s UK revenues fall 58% as brands flee over moderation fears
Grace GollaschThe social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.