The Warehouse CMO’s pause on ad spend isn’t reckless, it’s marketing leadership
Thomas BartaThe New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all marketers should follow closely.
Tony’s TV debut and brand investment: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From businesses investing in brand to address challenges to Tony’s Chocolonely’s first foray into TV advertising, it’s been a busy week. Here is my take.
How Paddy Power brought ‘mischievous’ energy to the festive season
Marketing Week ReportersTapping into the joy and heartbreak of football fandom, Paddy Power’s Christmas ad debut drove record consideration and increased revenue.
‘Start the year big’: Lloyds on its plan for an ‘experience-led’ future
Amrit VirdiFrom the “three Ts” of AI to building trust with a social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.
‘Pour fuel on the fire’: Tony’s Chocolonely on using its TV debut to accelerate growth
Niamh CarrollThe brand achieved its best-ever market share in the last four weeks of 2025, and grew revenue by double-digits in the year. It is now looking to build even further.
Lloyds’ CMO on putting trust at the ‘heart’ of its narrative
Grace GollaschSuresh Balaji notes that AI advertising doesn’t matter if the user experience “falls flat”.
Trust in advertising at its highest in five years
Niamh CarrollConsumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is “complex” and at times “contradictory”.
Best practice unveiled for responsible use of AI in advertising
Niamh CarrollNew guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively and ethically.
Starbucks’ customer focus and driving trust: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to appeal to both frequent and lapsed customers to the need for brand trust in challenging times, it’s been a busy week. Here is my take.
UK ad spend to exceed £50bn in 2026
Amrit VirdiSporting events and cinema releases helped advertising spend grow 11.4% to £12.5bn in Q3, according to new AA/WARC data.
Sky Media launches AI toolkit to help SMEs advertise on TV
Grace GollaschThe broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized businesses, following similar initiatives by Channel 4 and ITV.
Brands need high ambitions for advertising’s next golden age
Helen EdwardsAs ad-funded streaming brings back mass-market TV spots, marketers and agencies can delight audiences again – with technology offering new possibilities.
Campaigns that drive trust also more likely to deliver business impact, research finds
Niamh CarrollBuilding trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness Databank.
How a heritage cruise brand used a hybrid AI approach to make a splash
Josh StephensonFred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its human touch.
Simple, familiar, exciting: What worked for brands at Christmas?
Amrit VirdiOver the festive season, advertising that brought together consistency with a dash of “experimentation” captured the mood of the nation.