Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.
‘Dehumanised’: How ‘out of date’ workplaces are harming mental health
Charlotte RogersFrom wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.
How the culture of B2B marketing is impacting working mums
Emily ManockThree female marketing leaders discuss the impact of having children in the B2B space.
You don’t need a bespoke luxury-style branding strategy to succeed as a luxury brand
Jenni RomaniukLuxury marketing doesn’t need to create its own ‘laws of growth’ for brands to succeed; there are some law-like patterns that luxury categories share with others and understanding them will make luxury brand marketing stronger.
‘The default way of thinking’: Haleon’s outgoing CMO on cementing marketing’s role
Niamh CarrollHaleon’s departing CMO, Tamara Rogers, feels that a true appreciation for brand building has been built at the company, which only became independent in 2022.
Asda taps B&Q for VP of marketing
Amrit VirdiTom Hampson takes over from Adam Zavalis who departed Asda in November.
‘High stakes’: Tackling marketing’s ‘destabilising’ imposter crisis
Charlotte RogersEver-expanding remits, dwindling respect and the “constant pressure” to justify worth is fuelling “acute” imposter syndrome within marketing.
Unilever commits to investing ‘where it matters most’ as it ups marketing spend
Niamh CarrollMarketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.
Marketers, we’ve got resilience all wrong
Laura ChamberlainResilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that last a lifetime, not just the next crisis.
Culture of silence: Why marketers aren’t talking about their mental health
Charlotte RogersFragile job security, limited trust and fear of judgement mean many marketers don’t feel able to confide in anyone within their business.
Marketers unknowingly kill great ideas through risk aversion, here’s how to stop it
Jo WallaceDespite evidence that creativity is the defining factor in ad effectiveness, risk aversion can kill creative ideas that could be genuinely transformative. Demand for instant wins isn’t going anywhere but that doesn’t mean there isn’t still a way to sell the big creative idea.
Marketers in crisis and tech overload: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing stark data about marketers’ deteriorating mental health to exploring the ever-expanding martech landscape, it’s been a busy week. Here is my take.
Half of marketers say imposter syndrome ‘intensifying’
Charlotte RogersNew data reveals 85% of marketers have experienced imposter syndrome, with half reporting these feelings have intensified over the past year alone.
‘Absolute crisis’: Are marketers at breaking point?
Charlotte RogersUnder pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout?