Marketoonist on advertising, brand recall, and celebrities
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
The best marketing initiatives of 2025
Marketing Week ReportersFrom campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year. Vote for you favourite to crown the winner.
It’s time to bring back guerrilla marketing
Leila FataarMarketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
Marketoonist on chasing the algorithms
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Escaping digital overload: How marketers can reclaim time for creativity
Andy WilsonMarketing and creative teams need tools that reduce time spent hunting for information, so they can focus on ideas that move campaigns forward.
Two-thirds of B2B marketers say lead gen tactics changing
Charlotte RogersB2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.
Adobe on AI, emotion and the ‘enormous pressure’ for content
Josh StephensonAdobe’s Simon Morris believes the “monumental” demands for content imposed on marketers can be addressed by effectively utilising AI tools.
Marketoonist on content marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
How B2B travel brand Travelport reached 2.76 billion eyeballs
Marketing Week ReportersTravelport’s content around its world record attempt to visit the Seven Wonders of the World in seven days via public transport notched up 5.7 million YouTube views.
Marketoonist on digital distractions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
How Specsavers reached 32 million people by embracing football culture
Marketing Week ReportersAn eight-episode YouTube documentary following ‘Britain’s Best Worst Team’ helped Specsavers win over Gen Z and hit the national headlines.
Marketoonist on how to brief
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How a plot twist helped Peppa Pig go viral
Marketing Week ReportersAnnouncing a major plot development in the beloved children’s show, franchise owner Hasbro discovered a new way to achieve fame and engagement.
‘It starts with the traveller’: How Expedia Group’s new CMO is drilling into data to grow the brand
Hannah RashbassSix months into the role, Expedia Group’s CMO reflects on the importance of insight to drive repeat custom.
Are brands wasting millions on content?
Andrew HollandYou may think search traffic is the metric that matters when it comes to the content you create, but often it’s the intent and too many marketers forget that.