‘A sprawling ecosystem’: How have marketers’ tech stacks got so out of hand?
Josh StephensonFrom outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.
Marketoonist on transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘Want is different from need’: Are marketers drowning in their tech stack?
Josh StephensonAs part of a new series exploring the opportunities and challenges of martech, we look at how the explosion of tools has left many marketers confused about where to turn and what can be done about it.
Marketoonist on customer personas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on platform metrics
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on customer data silos
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on strategy
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
The best marketing initiatives of 2025
Marketing Week ReportersFrom campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year. Vote for you favourite to crown the winner.
Marketoonist on smart products
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘Orchestration not automation’: B2B marketing leaders warn against being sucked in by AI hype
Emily ManockThree senior ABM specialists discuss the need for considered AI adoption in B2B.
Netflix hits 190 million monthly ad viewers according to new metric
Grace GollaschNetflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive measure of its global ad audience.
There are lies, damned lies and marketing mix modelling
Lindsay RapacchiWhy every marketer should learn to question the numbers, not just quote them.
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Winning hearts, minds and models: Brand building in an AI world
Tom RoachTom Roach explores brand building in the LLMs and how to influence this new audience with brand communication.
‘A fresh opportunity’: Charities on the rule change set to drive a ‘£290m donation uptick’
Amrit VirdiCharities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.