Marketoonist on customer personas
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne
Marketoonist on customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on customer retention
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on the customer journey
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘More impact, less waste’: Coca-Cola CFO praises impact of marketing ‘transformation’
Niamh CarrollCoca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.
‘A sprawling ecosystem’: How have marketers’ tech stacks got so out of hand?
Josh StephensonFrom outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.
How the culture of B2B marketing is impacting working mums
Emily ManockThree female marketing leaders discuss the impact of having children in the B2B space.
You don’t need a bespoke luxury-style branding strategy to succeed as a luxury brand
Jenni RomaniukLuxury marketing doesn’t need to create its own ‘laws of growth’ for brands to succeed; there are some law-like patterns that luxury categories share with others and understanding them will make luxury brand marketing stronger.