‘Dehumanised’: How ‘out of date’ workplaces are harming mental health
Charlotte RogersFrom wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.
How the culture of B2B marketing is impacting working mums
Emily ManockThree female marketing leaders discuss the impact of having children in the B2B space.
You don’t need a bespoke luxury-style branding strategy to succeed as a luxury brand
Jenni RomaniukLuxury marketing doesn’t need to create its own ‘laws of growth’ for brands to succeed; there are some law-like patterns that luxury categories share with others and understanding them will make luxury brand marketing stronger.
‘The default way of thinking’: Haleon’s outgoing CMO on cementing marketing’s role
Niamh CarrollHaleon’s departing CMO, Tamara Rogers, feels that a true appreciation for brand building has been built at the company, which only became independent in 2022.
Asda taps B&Q for VP of marketing
Amrit VirdiTom Hampson takes over from Adam Zavalis who departed Asda in November.
‘High stakes’: Tackling marketing’s ‘destabilising’ imposter crisis
Charlotte RogersEver-expanding remits, dwindling respect and the “constant pressure” to justify worth is fuelling “acute” imposter syndrome within marketing.
Unilever commits to investing ‘where it matters most’ as it ups marketing spend
Niamh CarrollMarketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.
‘More impact, less waste’: Coca-Cola CFO praises impact of marketing ‘transformation’
Niamh CarrollCoca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.
The Marketing Week Podcast: Addressing marketing’s mental health crisis
Marketing Week ReportersIn the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.
Why tackling the ‘confidence gap’ could open up marketing careers
Molly InnesSupported by The Marketing Skills Trust, Ogilvy UK and Rapp UK, The Dodds Legacy is on a mission to instil confidence in marketers at the start of their careers.
‘A moveable feast’: Why are marketing teams struggling to close martech skills gaps?
Josh StephensonFrom staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.
‘Missing a trick’: Why are brands ignoring the apprentice ‘value exchange’?
Charlotte RogersWith skills gaps to fill and talent pipelines to nurture, why are so many brands still failing to embrace the “unbelievable value” of marketing apprenticeships?
Marketers, we’ve got resilience all wrong
Laura ChamberlainResilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that last a lifetime, not just the next crisis.
Marketoonist on AI adoption
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘Single-minded on growth’: How Yotel is ‘connecting the dots’ between brand, culture and growth
Grace GollaschAs tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial growth.
The Marketing Week Podcast: Formula E CMO on why team culture is key to scaling
Molly InnesIn the latest episode, we dig into how Formula E is approaching growth and team culture with CMO Ellie Norman.
‘Building the ship as it sails’: How SMEs are structuring marketing teams for growth
Grace GollaschWith limited headcount and tight budgets, SME marketers discuss making more deliberate decisions about team structure, skills and outsourcing.
Marketing recruitment intent takes another tumble
Molly InnesWhile more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether.
‘The conflict is real’: B2B sales leaders on erasing the ‘friction’ with marketing
Megan TatumFrom developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become close collaborators.
Workers call for mandatory ethnicity pay gap reporting by year end
Charlotte RogersData finds over half of ethnic minority workers have been paid less than a colleague from a different ethnic background for similar work.
How Bupa’s marketing ‘reset’ drove a revenue boost
Marketing Week ReportersBased on an ethos of “energy, expertise and empathy”, Bupa Global’s marketing team went from service function to strategic leaders in the space of three years.