As tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial growth.
In the latest episode, we dig into how Formula E is approaching growth and team culture with CMO Ellie Norman.
With limited headcount and tight budgets, SME marketers discuss making more deliberate decisions about team structure, skills and outsourcing.
While more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether.
From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become close collaborators.
Data finds over half of ethnic minority workers have been paid less than a colleague from a different ethnic background for similar work.
Based on an ethos of “energy, expertise and empathy”, Bupa Global’s marketing team went from service function to strategic leaders in the space of three years.
Invest in the power of your marketing team.
The Mini MBA will unite your team through one common language and one shared direction.
The deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, says CEO Ted Sarandos.
In the latest episode, we dive into what makes good leadership and how HSBC is positioning marketing with its chief customer officer Becky Moffat.
From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.
From reshaped teams without a CMO to growth in performance marketing and social media, the hiring landscape for marketers remains problematic.
Hearst UK, the parent company of Good Housekeeping, Elle and Cosmopolitan, has made marketing a core part of its business, shifting from a “Hearst-first” to a “customer-first” approach to drive growth.
OpenAI’s UK-based international marketing team will serve as the blueprint for rolling out global marketing hubs.
Whether it’s introducing a CMO or hiring your first chief growth officer, changes at the top of B2B brands go deeper than pure semantics.
Nine months into her role as chief marketing and strategy officer, Jessica Jensen says it’s never been more necessary for marketing to take on a bigger role to unify LinkedIn’s brand.