Marketers face mounting pressure to deliver insights faster than ever – but speed doesn’t have to come at the expense of quality. Discover how quick-turn surveys and DIY tools can help you get robust data, fast.
While synthetic data will have an impact on the research industry, marketers should not rely on it for true insights.
Marketers, particularly in B2B brands, need to show CFOs that brand building is about limiting the business’s downside as much as generating upside.
From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research with the need for human nuance.
Marketers are under increasing pressure to get more out of troves and troves of data – a strong relationship with insights has never been more important.
A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their business’s 12-month plan.
Marketers are no strangers to rebrands – so why has the change from Twitter to X being so contentious in the marketing industry? It reveals a gap in thinking between consumers and marketers that is quite telling.
Bumble’s insights team found itself on the fringes of the big conversations – until it started using an AI tool to help it deliver some work quicker.
The insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket prioritises a customer-first mindset.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing field.
Brands know they need to be more inclusive in their marketing – but so often stumble in application. Good, considered research can help change that.
Men are typically less open than women when it comes to sharing how they feel, but a better understanding of men’s needs could be key to unlocking a wealth of opportunity for brands.
By taking an insight-led approach to its safety messaging, the rail operator cut accidents and drunken assaults across its stations.
The development of PepsiCo’s digital insights tool – ADA – has freed up the insights team to work on answering the questions that really matter.