‘A sprawling ecosystem’: How have marketers’ tech stacks got so out of hand?
Josh StephensonFrom outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.
‘A moveable feast’: Why are marketing teams struggling to close martech skills gaps?
Josh StephensonFrom staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.
‘Want is different from need’: Are marketers drowning in their tech stack?
Josh StephensonAs part of a new series exploring the opportunities and challenges of martech, we look at how the explosion of tools has left many marketers confused about where to turn and what can be done about it.
How Dry January became one of Britain’s most enduring behaviour-change campaigns
Josh StephensonThe annual initiative from Alcohol Change UK has endured because of its roots in behavioural science and a consistent message.
The Week in Tech: UK ponders social media ban and is AI just a bubble?
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
How a heritage cruise brand used a hybrid AI approach to make a splash
Josh StephensonFred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its human touch.
The Week in Tech: Apple turns to Google to fix AI woes and Meta cuts VR division
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Human first, human last’: How one healthcare company used AI to increase its output threefold
Josh StephensonConsumer healthcare company Opella has embedded AI from the start to the end of the creative process while maintaining human input and quality controls.
The Week in Tech: Lego’s bold tech play and X hits a new low
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
How cybersecurity firm Gen used AI to create a YouTube series in three months
Josh StephensonGen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved funds should be reinvested.
The key trends shaping technology in 2026
Josh StephensonFrom the rise of agentic AI to the changing face of search, the impact of technology on marketing will be even more pronounced in 2026.
The Week in Tech: Goodbye sweet Roomba and, oh no, TikTok again?
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Australia’s social media ban and Google revives its glasses
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Valentino’s all-timer bad AI ad and OpenAI sees red
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Nothing appoints first brand chief to position itself in popular culture
Josh StephensonCharlie Smith will leave his role as CMO at luxury fashion house Loewe to join the consumer tech brand in the new year.
Massive Marketing Quiz raises over £200,000 for charity
Josh StephensonYou can still get involved by bidding on an online auction that runs until 13 December.