On the agenda…

I’ve spent far too much time this morning trying to think up ways to shoehorn Brooklyn Beckham into this week’s column.

Could it be a heavy-handed example of the power of Instagram and why if you think something could go viral to send it as a post and not a story? Hmm. Probably not. Maybe we could talk about his multiple failed careers as a prerequisite to the dangers of product diversification without a clear roadmap? Again, not really.