Unilever CEO claims era of ‘corporate big brand’ ads is over
Niamh CarrollThe time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
‘Real, raw, risky’: MotoGP’s top marketer on building a brand with ‘cultural relevance’
Emily ManockMotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.
ISBA launches guidance on how brands can approach proprietary media
Grace GollaschThe guidance aims to address how brands can approach transparency, governance and effectiveness when using proprietary media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate.
‘More impact, less waste’: Coca-Cola CFO praises impact of marketing ‘transformation’
Niamh CarrollCoca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.
Scam ads, CMO strategy, in-play advertising: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the stats you need to tackle the week ahead.
The Marketing Week Podcast: Addressing marketing’s mental health crisis
Marketing Week ReportersIn the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.
Airbnb claims AI search drives higher conversion than Google
Grace GollaschAirbnb CEO Brian Chesky says AI chatbots are emerging as effective top-of-funnel channels, as the company doubles down on building its own “AI-native” experience.
Asda taps B&Q for VP of marketing
Amrit VirdiTom Hampson takes over from Adam Zavalis who departed Asda in November.
Unilever commits to investing ‘where it matters most’ as it ups marketing spend
Niamh CarrollMarketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.
Influencers: Ad transparency and performance ‘no longer in conflict’
Amrit VirdiNew research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.
Heineken CEO: Marketing is about growing consumer penetration
Niamh CarrollThe beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to drive growth.
Coca-Cola aims to be ‘a little bit better everywhere’ to drive meaningful growth
Niamh CarrollMaking small improvements across every lever of the business is how a company like Coca-Cola will drive growth going forward, says its incoming CEO.
Gucci owner plans to up brand investment to ‘reignite desirability’
Emily ManockKering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that “speaks to consumers”.
Haleon CMO departs as it appoints first chief growth officer
Niamh CarrollTamara Rogers is departing Haleon having led marketing through its journey to become a standalone company after its spin off from GSK.
Remote working, supermarket shopping, trust: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the stats you need to tackle the week ahead.
The Marketing Week Podcast: Formula E CMO on why team culture is key to scaling
Molly InnesIn the latest episode, we dig into how Formula E is approaching growth and team culture with CMO Ellie Norman.
‘Pour fuel on the fire’: Tony’s Chocolonely on using its TV debut to accelerate growth
Niamh CarrollThe brand achieved its best-ever market share in the last four weeks of 2025, and grew revenue by double-digits in the year. It is now looking to build even further.
‘A considered and gradual approach’: TUI on testing creator marketing over time
Niamh CarrollToo many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman.
Lloyds’ CMO on putting trust at the ‘heart’ of its narrative
Grace GollaschSuresh Balaji notes that AI advertising doesn’t matter if the user experience “falls flat”.
Trust in advertising at its highest in five years
Niamh CarrollConsumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is “complex” and at times “contradictory”.
Best practice unveiled for responsible use of AI in advertising
Niamh CarrollNew guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively and ethically.
Half of marketers say imposter syndrome ‘intensifying’
Charlotte RogersNew data reveals 85% of marketers have experienced imposter syndrome, with half reporting these feelings have intensified over the past year alone.
Carlsberg talks up ‘significant’ growth opportunities for Britvic
Niamh CarrollThe portfolio of soft drinks brands, including Plenish and Robinsons, is a growth opportunity for the whole Carlsberg group, says CEO, not just the UK.
Confusing ads ‘kill’ effectiveness, data finds
Grace GollaschPublished in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads underperform and how winning campaigns earn trust and sales impact.
Business confidence, marketing company failure, RTD alcohol: 5 interesting stats to start the week
Niamh CarrollWe arm you with all the stats you need to tackle the week ahead.
The Marketing Week Podcast: Giffgaff’s former CMO-turned-CEO on the legacy of leadership
Marketing Week ReportersIn the latest episode, former Giffgaff CEO Ash Schofield reflects on the meaning of legacy, championing culture and why it was time to disrupt himself.
Most marketers feel overwhelmed, undervalued and emotionally exhausted
Charlotte RogersDespite the toll on their mental health, two-fifths of marketers would not tell their manager if they felt undervalued or exhausted, Marketing Week data reveals.
Lloyds expects to generate £100m in value from AI this year
Amrit VirdiFollowing its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.
‘Fearless, not faultless’: Why aspiring marketers should avoid ‘playing it safe’
Amrit VirdiThis year’s Future Marketing Leaders advise new talent entering the industry to stay curious, find their passion and embrace risk.
Tesla pivots to ‘autonomous future’ as revenue dips
Emily ManockThe Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall.