‘Dehumanised’: How ‘out of date’ workplaces are harming mental health
Charlotte RogersFrom wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.
Charlotte Rogers
‘High stakes’: Tackling marketing’s ‘destabilising’ imposter crisis
Charlotte RogersEver-expanding remits, dwindling respect and the “constant pressure” to justify worth is fuelling “acute” imposter syndrome within marketing.
‘Missing a trick’: Why are brands ignoring the apprentice ‘value exchange’?
Charlotte RogersWith skills gaps to fill and talent pipelines to nurture, why are so many brands still failing to embrace the “unbelievable value” of marketing apprenticeships?
Culture of silence: Why marketers aren’t talking about their mental health
Charlotte RogersFragile job security, limited trust and fear of judgement mean many marketers don’t feel able to confide in anyone within their business.
Half of marketers say imposter syndrome ‘intensifying’
Charlotte RogersNew data reveals 85% of marketers have experienced imposter syndrome, with half reporting these feelings have intensified over the past year alone.
‘Absolute crisis’: Are marketers at breaking point?
Charlotte RogersUnder pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout?
Most marketers feel overwhelmed, undervalued and emotionally exhausted
Charlotte RogersDespite the toll on their mental health, two-fifths of marketers would not tell their manager if they felt undervalued or exhausted, Marketing Week data reveals.
Workers call for mandatory ethnicity pay gap reporting by year end
Charlotte RogersData finds over half of ethnic minority workers have been paid less than a colleague from a different ethnic background for similar work.
‘Never a finished product’: B2B marketers on closing the AI skills gap
Charlotte RogersWhile no one has it all figured out when it comes to understanding AI, B2B marketers are urged to jump in or risk being left behind.
Less than a third of B2B marketers feel ‘understood’ by sales
Charlotte RogersNew data reveals over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists to serve the sales team.
‘Panicked and pressured’: Why are B2B marketers doubting their skills?
Charlotte RogersFrom self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.
‘A perfect storm’: Exploring B2B’s ‘lead gen crisis’
Charlotte RogersB2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed into a lead gen corner.
‘A massive opportunity’: Why are brands ignoring working-class consumers?
Charlotte RogersDeemed “too niche”, hard to reach or ignored in favour of “aspirational” audiences, marketers explain why overlooking working-class consumers is a costly mistake.
Most B2B marketers have ‘greater strategic role’ in business versus last year
Charlotte RogersWhile marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data reveals.
Over half of B2B brands ‘fail to understand’ marketing’s potential beyond lead gen
Charlotte RogersA focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.
Viagogo, AA and Wayfair in online pricing probe
Charlotte RogersEight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading time-limited offers.