Marketoonist on transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne
Marketoonist on the evolution of digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on digital transformation and organisational change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Buyer beware’: Brands open up about the ‘skulduggery’ of proprietary media
Grace GollaschWhile some say transparency is improving, as proprietary media becomes more widespread, advertisers share experiences of what has been described as a “murky” practice that, in certain cases, has deteriorated client–agency relationships.
‘Real, raw, risky’: MotoGP’s top marketer on building a brand with ‘cultural relevance’
Emily ManockMotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.
ISBA launches guidance on how brands can approach proprietary media
Grace GollaschThe guidance aims to address how brands can approach transparency, governance and effectiveness when using proprietary media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate.
‘More impact, less waste’: Coca-Cola CFO praises impact of marketing ‘transformation’
Niamh CarrollCoca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.