Marketoonist on transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘More personalised and relevant’: How Papa Johns democratised data for franchisees
Grace GollaschAfter identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.
Marketoonist on moving fast and breaking things.
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Primark’s consumer focus and Pret’s meal deal: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Primark’s admission it needs to “work harder” to attract shoppers after weaker-than-expected sales to Pret’s focus on value with the introduction of its first meal deal, it’s been a busy week. Here is my take.
Marketers’ use of generative AI quadruples in one year, ISBA finds
Grace GollaschNew research from ISBA reveals 58% of advertisers now have a generative AI policy in place.
John Lewis appoints digital boss amid wider brand push
Charlotte RogersFormer marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 new brands to its roster.
KFC parent company: AI is driving ‘marketing revolution, not just evolution’
Niamh CarrollAI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.
Booking.com bullish on AI’s role in travel search
Grace GollaschClaiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic sources.
‘Just getting started’: One B2B brand on its full-funnel marketing overhaul
Jasper BaumannB2B fintech BlackLine restructured its team and switched its focus from events and webinars to a full-funnel approach aimed at winning over CFOs.
Marketoonist on humanising the brand
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
AI is going to eat your search traffic – don’t let it eat your brand
Andrew HollandAI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
Vodafone on how it reduced its media-related emissions by over a third in a year
Josh StephensonVodafone examined 13 different media channels across 13 markets to optimise and reduce its carbon footprint.
‘Obsessed by behaviour’: Inside No7’s ‘one search’ approach
Grace GollaschThe beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search behaviour.
‘It will democratise creativity’: One global B2B CMO on how AI is ‘transforming’ its marketing
Josh StephensonInfosys has been hard at work embedding AI into the marketing function – and is already seeing the benefits in efficiency, experience and effectiveness.
One marketer on experimenting with an ‘AI first’ mentality
Charlotte RogersMichelle Anderson is finding major strategic and creative benefits to using AI on a daily basis in her role leading marketing at leisure startup Soul Padel.