Marketoonist on transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
BBC to create shows for YouTube in landmark deal
Grace GollaschThe BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.
‘Fighting hard to make a dent’: How SMEs are breaking through the ‘performance plateau’
Grace GollaschAfter years of relying on digital performance channels, small- and medium-sized businesses are being forced to rethink how they grow in a more competitive and expensive market.
‘Levels the playing field’: How AI is helping SMEs break into TV advertising
Grace GollaschGen AI is opening TV advertising up to brands that once couldn’t afford it, but as broadcasters chase new revenue streams, questions remain over accessibility, quality and creative control.
‘Big brand behaviour’: Inside People’s Postcode Lottery’s move into ad-funded programming
Grace GollaschConsidered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s biggest ever ad-funded series.
Bluey crowned your marketing winner of 2025
Marketing Week ReportersBluey has beaten Labubu in the final round of voting to take home the top prize.
Warner Bros urges shareholders to reject Paramount bid
Grace GollaschWarner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus its agreed deal with Netflix.
7 trends that will impact media and marcoms in 2026
Grace GollaschFrom AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over the coming year.
‘Cultural humility’: Macmillan on ‘setting a new benchmark’ for inclusive marketing
Amrit VirdiMacmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration in 2026.
Paramount challenges Netflix for Warner Bros with $108.4bn bid
Grace GollaschParamount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling it an “inferior proposal”.
Marketoonist on strategy
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Commerce media to exceed global TV ad revenues in 2025, study suggests
Grace GollaschCommerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, according to WPP Media’s latest This Year, Next Year report.
Marketoonist on chasing the algorithms
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Prime Video ad tier reaches 315 million monthly viewers globally
Grace GollaschThe announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active monthly ad-supported viewers.
ITV in talks with Sky to sell broadcast arm
Niamh CarrollThe deal would see ITV sell its terrestrial channels and streaming business to Comcast, bringing together two of the UK’s biggest TV advertising platforms.