Marketoonist on transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on the innovation funnel
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Ofcom investigates X over use of Grok AI to generate illegal images
Grace GollaschFollowing widespread reports that X’s AI tool Grok is being used to create sexualised images, the UK’s online safety watchdog will determine whether X has breached legal obligations.
The Marketing Week team’s marketing moments of 2025
Marketing Week ReportersFrom Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing moments of the year, as chosen by the Marketing Week editorial team.
Did Jet2’s unplanned TikTok virality have a positive impact on the brand?
Grace GollaschAmid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, consideration and value.
Marketoonist on moving fast and breaking things.
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tesla reports steep profit decline despite record revenues for third quarter
Emily ManockThe Elon Musk-owned EV brand posted a 12% revenue increase since last year but saw a sharp fall in profit.
Marketoonist on going off-course
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tesco claims brand perceptions ‘outperforming’ the market
Amrit VirdiWith brand, satisfaction, value and quality perceptions all on the up, Tesco claims to be “outperforming” competitors across all six YouGov measures.
Elf backlash and sustainable growth: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been a busy week. Here is my take.
Elf admits its use of domestic abuse comedian ‘missed the mark’ after brand backlash
Grace GollaschThe campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the comedian.
‘A brand with heritage but not a heritage brand’: Stanley 1913 on defining ‘the next era’
Amrit VirdiCapitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers and partners to help “build the Stanley of the future”.
‘Burning money’: How TV and shifting perceptions changed Vinted’s fortunes
Grace GollaschTV ads and a push to change perceptions about secondhand helped take Vinted from potentially the “biggest unicorn bust in Europe” to a 330% profit surge.
Coca-Cola CEO: Emphasising ‘localness’ of brands is key during geopolitical tension
Niamh CarrollRather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as geopolitical tensions rise.
Elon Musk slams ‘paid’ protests tarnishing Tesla brand image as profits slide
Jasper BaumannAs Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the brand.