M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as influencers
Amrit VirdiBy utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
This Much I Learned: M&S on how consistency is fuelling its transformation
Amrit VirdiM&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation project that led to the retailer being named Marketing Week’s Brand of the Year.
‘Great opportunities ahead’: M&S on why its festive ad reflects ongoing ‘transformation’
Amrit VirdiThree years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its style perceptions.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.