Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
Asda taps B&Q for VP of marketing
Amrit VirdiTom Hampson takes over from Adam Zavalis who departed Asda in November.
‘Changing perceptions, changing habits’: KFC on the challenge of expanding into a new category
Niamh CarrollKFC has launched a drinks range, aimed at reaching consumers at different times of day, with its strategy and innovation director saying the biggest challenge it faces is becoming “famous” for more than just chicken.
M&S named UK’s top performing brand
Grace GollaschMarks & Spencer is the UK’s strongest brand for a fourth consecutive year, according to YouGov data, with WhatsApp topping the global ranking.
‘Take some risks’: Bloom & Wild on building the ‘confidence’ to invest in brand
Niamh CarrollBloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ability to invest.
Dr Martens pledges ‘year of pivot’ as sales dip
Amrit VirdiThe brand says it is pivoting away from discounts and taking a “much more targeted” approach to advertising, as the “challenging consumer environment” hits sales.
KFC invests £38m in ‘speciality’ drinks range to entice consumers beyond chicken
Niamh CarrollThe Kwench drinks range, which features milkshakes, iced coffee and boba tea, aims to give consumers “more reasons to visit KFC”.
Morrisons reaffirms focus on ‘value triangle’ amid sales boost
Amrit VirdiGoing into 2026, Morrisons is looking to up its value personalisation to build on Christmas sales growth.
Simple, familiar, exciting: What worked for brands at Christmas?
Amrit VirdiOver the festive season, advertising that brought together consistency with a dash of “experimentation” captured the mood of the nation.
‘Positive shock factor’: Why Boots Opticians is having ‘a reset moment’
Amrit VirdiDescribing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new campaign looking to “drive fame”.
Lidl names new chief customer officer
Emily ManockJoining Lidl GB’s board of directors, Louise Weise’s remit sees responsibility for the full customer journey brought under a single leadership role.
The Marketing Week Podcast: Burger King’s ‘labour of love’ to revitalise the Whopper
Marketing Week ReportersIn the latest episode, we speak to Burger King UK and agency partner BBH about their six year mission to build brand love.
‘Build brand and business’: Asics on why strong brands are ‘masters in consistency’
Amrit VirdiLooking to differentiate in the sportswear sector, Asics is pushing marketing at a board level and using regional insight to fuel its “tremendous trajectory”.
Sainsbury’s CEO credits marketing investment with driving Christmas ‘outperformance’
Amrit VirdiSainsbury’s won market share for a sixth consecutive Christmas, something its CEO says is down to getting cut through with customers through marketing.
Next’s group marketing director exits after 40 years
Amrit VirdiJane Shields is set to depart, with the company’s current online customer service director to take over marketing responsibilities.