McDonald’s CEO: ‘We need to have better marketing in the UK’
The fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost-conscious consumer.
Greggs pledges to ‘meet the headwinds’ of 2025 with value offering
Niamh CarrollCEO Roisin Currie acknowledges consumer confidence is low and there are cost pressures going into 2025, but says Greggs’ value positioning will help it address these challenges.
‘A vulnerable closeness’: How McDonald’s and Leo Burnett balance creativity and consistency after 40 years
Grace GollaschThis year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.
Marketing effectiveness encompasses everything from price to distribution
Sorin PatilinetBrands need to assess more than their ads to understand marketing effectiveness – from how the product is packaged to where its sold.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.