‘A considered and gradual approach’: TUI on testing creator marketing over time
Niamh CarrollToo many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman.
TUI recruits Sky marketing boss as group brand and content director
Grace GollaschSunny Bhurji will report into TUI’s new CMO, who also joined from Sky in April.
TUI launches first Christmas campaign to ‘engage customers differently’ as a travel brand
Niamh CarrollChristmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
This Much I Learned: TUI on how it made marketing future-fit
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, TUI’s CMO Katie McAlister and global brand and content director, Toby Horry, share how adversity helped the business develop an award-winning marketing team.
How TUI’s marketing team ‘futureproofed’ the brand
Marketing Week ReportersDespite suffering the adverse effects of Covid, TUI decided to come out swinging with a new purpose, strategy and identity designed to futureproof the brand until 2027 and beyond.
TUI on revamping its media strategy to ‘evolve’ past Covid crisis
Charlotte RogersDetermined not to let the crisis go to waste, the travel operator revamped its brand identity, rolled out new creative principles and changed the way it talks about brand spend to make a stronger case for investment.
Why employee and customer experience go hand in hand for the brand of tomorrow
Morag Cuddeford-JonesAdapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
TUI unveils new brand platform in shift beyond ‘sun and sea’ image
Matthew ValentineAs travellers look to upgrade their holidays in search of post-Covid travel experiences, TUI is on a mission to broaden its offer beyond the package holiday.
‘Under pressure to perform’: Marketers reflect on the strain of working amid Covid
Matt BarkerSo often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
How trust and inspiration brought brands closer to customers under lockdown
Marketing Week ReportersTUI’s marketing boss and Debenhams’ former CMO discuss the lessons learnt during Covid and look forward to a more dynamic future.
Unilever, PepsiCo, Shell and TUI join forces to improve black representation in UK marketing
Michaela JeffersonBlack Representation in Marketing (BRiM) is calling on marketing organisations to sign up to its new framework, after finding 42% of marketing professionals haven’t made any decisions to increase black representation in the past year.
TUI’s CMO on turning insight into action at pace
Lucy TesserasTUI now acts on customer insight “almost immediately”, a change brought about by the pandemic that CMO Katie McAlister says must remain in place if it is to retain a competitive advantage.
Meet the brands going on the offensive to chase growth
Matt BarkerThinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
First Choice abandons all-inclusive positioning to make it ‘more relevant’
Molly FlemingFirst Choice is moving away from its all-inclusive positioning to focus on price as it looks to ensure the First Choice and TUI brands are distinct in the market.