Future Marketing Leaders on the biggest challenges facing marketers
From age old conundrums to contending with a rapidly changing modern ecosystem, our Future Marketing Leaders lay out the biggest challenges they see for marketers.

From age old conundrums to contending with a rapidly changing modern ecosystem, our Future Marketing Leaders lay out the biggest challenges they see for marketers.

Our 2026 cohort of Future Marketing Leaders discuss the opportunities that the marketing industry should be embracing: from harnessing data to bold creativity.
Join us in welcoming the third cohort of Marketing Week’s Future Marketing Leaders, sponsored by Digitas.
New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
The World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.