The car marque’s ‘YourWagen’ brand platform has enabled VW to better connect with audiences, and been recognised by Kantar as one of the most creatively effective campaigns of the year.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
There are two paths brands can follow – one leads to sales while the other points to profitability, and the latter is invariably the right one to choose.
With almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world?
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Volkswagen has created a “no filter” brand world that includes the introduction of a new logo, brand design and female voice.
Philadelphia and Volkswagen became the first brands to have ads banned under the ad regulator’s new gender rules this week but the decisions have raised questions over whether the guidelines go too far.
The ad regulator hopes three rulings on harmful gender stereotypes – two against the brands and one in favour – will help clarify where the boundary lies.
As England’s Lionesses make history by getting to the semi-finals for the second World Cup in a row, Marketing Week reveals the big brand winners of this year’s tournament.
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B marketers are waking up to the effectiveness opportunity investment can bring.
The German car marque is aiming to boost marketing efficiency by 30% over the next two years but it should watch that a drive to cut costs doesn’t impact the quality and success of its work.
The automotive brand says the move will allow it to be managed in a “leaner” and “more centralised” way as it looks to increase its campaign output without having to increase its media budget.
The UK’s advertising watchdog has banned two ads from Volkswagen after it ruled they encouraged irresponsible driving and exaggerated the benefit of the vehicle’s safety features.
The online streaming site’s move into third place shows how effective it has been in delivering its quality original content message, says YouGov.
The most popular ads on YouTube last month included Three’s Go Binge, Ford’s new ‘Go Further’ campaign and the actor who played Hodor in Game of Thrones trying to deal with demand for KFC’s new chicken and rice lunch.